LIFNano.
Website, PR, Digital Marketing.
Three years ago, LIFNano was moving from research to accelerated trials for its platform technology to help reverse degenerative diseases such as Multiple Sclerosis (MS), Alzheimer’s, and Parkinson’s and needed to increase its profile outside of academia.
“We have managed to secure relationships, international awards and funding during our time working with the senior team at World Digital Foundation. They have helped us with presentations to international partners, investment marketing materials and strategy as well as media relations and online presence. This positions us perfectly as we move towards the commercialisation of our world-leading LIFNano platform”
Su Metcalfe MA PhD (Cantab) - Chief Executive Officer, Founder, and President
The Challenge.
#1
Manage expectations whilst creating international awareness of what LIFNano has to offer nano medicine.
#2
Enhance online presence.
#3
Market investment opportunities.
The Strategy.
Update LIFNano website, introduce a FAQs section to deal with common queries people may have.
Produce investment marketing materials and introduce the company to investor groups internationally.
Create a customer relation management system to manage the MS community data.
The Outcome.
Improved investor relations and network.
Enhanced online presence.
Business strategy planning and investment materials which resulted in an increase in funding.
Conclusion.
When dealing with health-related technologies it is vitally important that we manage communications sympathetically, as well as manage expectations in a responsible as well as ethical way. Degenerative diseases create one of the grand challenges and we have been able to achieve our short to medium-term goals as well as carefully manage media attention and our online presence. The company has received significant funding in the last three years and our senior team have been instrumental in helping us move forward.
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