Vector Innovation Fund
Pandemic Protection, Enabling Technologies & Future Healthcare
The Vector Innovation Fund is a Reserved Alternative Investment Fund (RAIF) specialising in support for technology companies able to transform global markets, notably in global healthcare, sustainability and longevity. These transformational technologies come from the nanotechnology, biotech, AI and machine learning, foodtech, cleantech and spacetech sectors.
“World Digital Foundation’s knowhow and expertise both of modern and traditional marketing, as well as a complex investment space of pandemic protection and future healthcare. This has been vital in achieving our goals so far as a fund and will be key to our plans moving forward”
Kojo Annan
The Challenge.
#1
Build a captivated audience for a complex topic.
#2
Design a professional site with clear corporate guidelines and principles
#3
Ensuring the audience of engagement for the fund was appropriate - VIF was selective with who they wanted to consume their content
The Strategy.
• Develop the company’s online strategy and marketing.
• Build the company’s website.
• Create media outreach to highly specific audiences.
• Work within strict compliance laws ass.
• Develop networks and commercial partnerships.
The Outcome.
• Increased the company’s findability online and reputation management by over 5000% in less than 12 months
• Developed content that was picked up by over 500 media organisations in 40 countries
• Directly responsible for commercial contracts with US Government as a result of marketing content
• Gave the company complete independence for raising capital directly from crowdfunding investors
• Helped establish Cityzenith as a brand leader through online and TV advertising and PR
• Put the company in touch with over 8million investors in less than 6 months
• Raised over $1.5 million in investment in less than a year
Conclusion.
We are now an extension of the company not just a service provider. We are a huge integral part of the international growth plan for the company over the next few years.
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