Enabling Tech Capital
Branding, Website, PR, Digital Marketing and Social Media.
Enabling Tech Capital puts innovators who can change how we interact and live with investors who can make their commercial plan a global reality. They specialize in a range of areas, such as strategy, finance, marketing, R & D, among other areas, and have helped organizations and stakeholders from Nanotechnology and biotechnology in the past as well as Digital Media, Graphene, LOT, and Big Data.
“WDF was instrumental in ensuring Enabling Tech Capital had the reputation and recognition of sophisticated investors and family offices, who we could work with to provide funding to exciting, innovative companies of the future”.
Richard King
The Challenge.
#1
Find sophisticated investors and family offices who would be trustworthy and reliable when it comes to investment.
#2
Wanted to avoid being overloaded with potential clients and only find the best potential clients to work with.
#3
Wanted to increase Enabling Tech Capitals’ reputation amongst investors and funds.
The Strategy.
Used network and connections to find the right investors to target who be suitable for the Enabling Tech Capital clients whilst being of interest to the investor.
Targeted specific clients and didn’t market the companies prospects to everyone. They kept the companies marketing away from people with mediocre ideas that would not benefit the company in the long run.
Marketing towards potential investors including PR, press releases, and presentations was used to convince potential clients Enabling Tech Capital had the right contacts and understanding of their industry, as well as authority and reputation within their field to put credit by the client’s name.
The Outcome.
Enabling Tech Capital is now working with some of the most exciting and trailblazing innovators in the world of nanoscience and digital twins, along with an enhanced reputation among these industries and with investors.
The company has around ten clients who have a value of around £300m.
Has access to over 5,000+ family offices, partnerships with sovereign wealth funds
Conclusion.
Reputation is everything. WDF enhancing the reputation of Enabling Tech Capital through marketing in the most important circles for their target audience gave the company a reflection of trust and reliability. WDF matching this with quality PR, press releases, and presentations to clients meant the people within Enabling Tech Capital were provided the platform to show reputable investors they were working with a reputable company within their industry which knew what it was doing.
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