World Science Aid.
Branding, Website, PR, Digital Marketing and Social Media.
Founded in 2018, the World Science Aid is a charitable, not for profit organization that finds scientific solutions to global issues that adversely affect large proportions of the world. Through global media coverage, collaborations, and partnerships, the charity aims to raise funds to combat these global issues.
“When developing the WSA brand from scratch, every component, from strategy and implementation to logo design, has been crucial for the World Science Aid to reach some of the world’s most important philanthropists and governments, which then allowed us to work with key figures to help science and tech innovators make the world a better place.”
Naz Bashir
The Challenge.
#1
The World Science Aid needed to develop its digital presence.
#2
The charity needed branding and presentation materials, as well as an understanding of their target market and an infrastructure of key networks.
#3
Needed to create more opportunities to donate and to encourage donations from their target audience.
The Strategy.
Firstly, it was made possible to directly donate through the World Science Aid’s website.
WDF used it’s a wide range of contacts and understanding of the target audience to increase the charity’s investor and donator visibility.
A strong branding image and theme was creating throughout the WSA website, WDF’s presentation skills, PR capabilities, and social media also created another avenue in which the charity could grow and reach potential investors.
The Outcome.
World Science Aid has in principal pledges from around the world for the next three years for charitable projects using science and technology which will be at least £50m each.
They have become an established charity internationally within four years with key stakeholders and partners from across the globe. This along with now considered a highly reputable and established charity.
In a position to ensure the next 5 years the WSA will be able to deliver on several global challenges.
Conclusion.
The key to success, in this case, was leaving no stone unturned. Once WDF had understood the target audience, they made sure each part of the marketing strategy plan, process, and analysis was right. From using traditional to social media, networking to PR, WDF made sure they were using a strong mix of marketing methods in synergy to reach World Science Aid investors and donators, whilst making the investment and donation process easier too.
Through this, World Science Aid was able to enhance its reputation and awareness among key potential stakeholders, and help secure funds for science and technology-based charities who can help save and better lives and the planet through the provided funding. All whilst putting itself in a position to become a reputable and established charity.
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