Nano Magazine
Websites, Content, Email Marketing, Advertising, PR & Branding.
Nano Magazine is the recognised and trusted media company in Nanotechnology for Jobs, News, Education, Events, Research and Commerce.
“Large subscriber and membership database of Nano Magazine created a unique opportunity to expose the world of nanotechnology and help greater numbers of people develop an interest in nanotechnology, including the relevant parties of potential investors who may be contribute to the development of the nanotechnology industry.”
Paul Stannard
The Challenge.
#1
The target of Nano Magazine was to become a centre for nanotechnology news, academia, and commerce.
#2
To drive interest in nanotech and gives those who already have an interest a hub and centre to rely on for anything nanotechnology related.
#3
To create accessible content that simplifies and diversifies the perceived heavy concept of nanotechnology.
The Strategy.
Persistent, punchy content is at the heart of what Nano Magazine does, the relevant and topical content helps to show the significance of nanoscience and the impact that it can have on industry, rather than pure academia without consequence. Content is easy to share on social media allowing it to spread quickly, especially with much of the content relating to trending societal issues.
WDF helps the platforms to go to investors and expand on the huge market opportunity, through publicity, networks, branding, documents, PR and event management.
The Outcome.
Nano Magazine receives around 1,500,000 hits per month, and about 90,000 unique visits. It has over 10,000 twitter followers who share the news and research articles with their followers, as well as the newsletter now reaching over 70,000 people, up from 20,000 three years ago.
Events such as the World Nano Summit, with the presence of huge companies such as Pfizers, Rolls Royce, Nissan and many more.
Conclusion.
The creation of accessible, plentiful, well-targeted content can help to build up a loyal base of readers and subscribers. Nano Magazine uses the most innovative media technologies from across the world to engage, inform and communicate about one of the most innovative fields of science, nanotechnology.
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