World Nano Foundation.
Branding, Website, Content Marketing, PR, Social & Advertising.
The World Nano Foundation is a not-for-profit organisation, which works and collaborates with a wide variety of partners. WNF’s ambition is to be the forum to join the community together through introductions, collaboration and partnership, whether generating investment or putting people together.
“Subscriber database and membership increased due to World Digital Foundation’s support and through that greater partnerships developed. World Digital Foundation’s support helped attract affluent members looking to cultivate a legacy for the international community, as well as protecting and developing of the planet through revolutionary nanotechnologies.
Paul Stannard
The Challenge.
#1
WNF needed to develop its image as forum for the pooling of ideas and investors to merge and collaborate.
#2
Facilitate the creation of market ready, ground-breaking nanoscience solutions and products.
#3
WNF needed to make itself seen as the area in which prospective commercial partners, investors and forward-thinking start-ups could come together.
The Strategy.
A global community of engagement for the acceleration of nanoscale technologies, beyond only academic research, marketing/branding/messaging has to reflect commercialisation and find it’s role in the market.
The thesis of WNF is to take nanotechnology’s inventions and allow them to have an impact on the world rather than purely being created for academic purposes.
The Outcome.
WNF’s technology community is growing all the time with over 70,000, grown from 20,000 in 2017.
Being set up in the UK, where this is an array of world-class universities and researchers already leading the way in nanoscience. Hundreds of partnerships in the industry have been achieved through marketing and branding.
By offering platforms for discussion relating to issues and challenges throughout the nanotechnology industry, NMG/WNF is offering itself as the space for the community to build clearer objectives for the future.
Conclusion.
Quality, engaging content alongside high profile events with famous names in the nanotechnology field, targeting both main audiences of innovators and investors in order to bring them together in the same digital space and community. Thus, creating discussion and development of ideas can lead to the explosion of revolutionary technologies and products which change the game not just in the nanotech industry, but across the entire world.
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