The Importance of Brand Awareness

What is Brand Awareness?

Brand awareness represents how familiar your target audience is with your brand and how well they recognise it. Brands with high brand awareness are sometimes referred to as “trending” but this essentially means “popular.” Establishing brand awareness is valuable when marketing and promoting your company and its products, particularly in the early stages of a business.

Brand awareness may seem vague, and it often can be. For those marketers and business owners who want to gauge success with numbers, brand awareness can be hard to quantify.

But just because it can’t always be determined exactly, that doesn’t mean it isn’t valuable. Brand awareness is incredibly important for business success and overall marketing goals.

Why is Brand Awareness important?

Consumers rely on extensive research and others’ opinions before making a purchase, brand trust is everything. Once a consumer has an attachment to your brand, they are more likely to make repeat purchases with less prior deliberation –– which then jumps the gap between trust and loyalty.

Brand Awareness builds Brand Equity. Brand equity describes a brand’s value, which is determined by consumer experiences with and overall perception of the brand. Positive experiences and perception equal positive brand equity, and the same goes for negative notions.

A few valuable things that come from positive brand equity are:

·       Higher prices due to higher perceived value

·       A higher stock price

·       The ability to expand business through product or service line extensions

·       Greater social impact due to brand name value

How can World Digital Foundation help your Brand Awareness?

Reputation Management allows you to take control of your online presence by allowing you to correct your business listings, monitor and manage reviews, observe what competitors are doing, and much more.

Using our products and expertise, World Digital Foundation can assist you in your aims of developing greater positive Brand Awareness, which can translate in to greater customer numbers and revenue.