Why your business needs to improve its SEO
Organic Search is often the primary source of visitors to a website – high quality SEO means climbing higher in search results on google and other browsers, meaning potential customers are more likely to see your company first. Google bases their selection policy on multiple factors, some of which are the purpose of the page, content amount and quality, website information and information about the content creator and their reputations and user interaction with the page (time on the page, bounce rates). When someone goes to Google for information that could have real-world consequences, Google wants to be sure it is giving its users the most accurate and relevant information possible. Part of this means evaluating not only a page’s content, but the creator’s reputation as well.
Three cornerstones of SEO are Expertise, Authority and Trustworthiness.
This is what they mean:
Expertise: Does the author of a piece of content have the required skills and knowledge in their field?
Authority: Is this the best source to answer the searcher’s question, or is there another, better-known person who would be a better source?
Trustworthiness: Does the author provide an honest, unbiased presentation of the topic in their content?
Here are some hints and tips on how to improve your “E-A-T”:
Create a detailed “About Us” page on your site
Display any awards, certificates, or credentials proudly on your site
Build your authority across the web with guest posts
Respond to both positive and negative reviews
Keep all the information on your page as unbiased and as accurate as possible
Provide an easily accessible contact page with various ways your users can reach you or your team
We can help you with your SEO instantly by adopting the principles of E-A-T. These principles will aid your findability and digital presence online, with analytics readily available to ensure results are improving. Our intuitive products and services will improve awareness of your brand on the web, creating and developing trust and reliability for your business.