In today's fast-paced digital world, businesses need to explore new and effective ways of reaching out to their target audience. Two of the most powerful channels available to businesses are SMS (text messaging) and email marketing. When combined, they create a marketing strategy that can take your business to new heights.

Andrew Dix of Crowdfund Insider said:

“We have been running these highly specialized investment crowdfunding webinars with the World Digital Foundation now for over two years, and it’s great to see not only the quality of the attendees and panellists but also how the combination of email marketing, data, and follow-up SMS text messaging reminders has more than double the conversion rate registration to attendance.”

The chairman of the Dalmore Group, Etan Butler, who is one of the main sponsors of these investment webinars, said:

"We now receive a high level of qualified leads from high-growth private companies looking to raise capital through regulation CF, A+, and or regulation D institutional investment exemption.”

“These monthly investment events are a very important part of our sales and marketing strategy, and it’s so good to be involved with such an engaged and qualified audience due to the marketing support World Digital Foundation brings to these prestigious webinars."

Many of World Digital Foundation clients are seeing a 50% increase in overall engagement and attendance of their events through using a combination of SMS and email marketing.

Alongside highly targeted data acquisition of ESG investors and private company issuers looking to raise capital that has an impact as well as environmental and social governance at the heart of their strategy.

By leveraging targeted email marketing campaigns that utilize relevant data to reach the right audiences with a vested interest in our webinars, we have doubled the size and quality of our audience.

For instance, our ESG and impact investing webinar was specifically tailored to appeal to individuals and relevant companies associated with this space and investors interested in supporting ESG investments. The outcome of our strategically targeted approach delivers a notable increase in engagement and participation, paving the way for even greater success in the future.

Research shows that the open rate for SMS messages is as high as 98%, while email open rates hover around 22%. Combining SMS and email marketing allows businesses to reach customers on multiple channels, increasing the chances of them engaging with your messages.

In conclusion when combined, SMS and email marketing are powerful marketing channels that can help businesses reach their target audience effectively. Whether you're a B2B or B2C business, SMS and email marketing can help you create a marketing strategy that takes your business to the next level.