Maximizing Target Market Strategies through the power of Data, Combined SMS, and Email Marketing
In today's fast-paced digital world, businesses need to explore new and effective ways of reaching out to their target audience. Two of the most powerful channels available to businesses are SMS (text messaging) and email marketing. When combined, they create a marketing strategy that can take your business to new heights.
Equity Crowdfunding Webinar Series
Our ongoing equity crowdfunding webinar series, in partnership with the media company Crowdfund Insider, demonstrates the effectiveness of email marketing and SMS in driving key behaviors of registration and attendance.
In our recent Environmental, social, and governance (ESG) and impact investing webinar, we have again significantly improved against the industry standard attendance levels and registration due to the combination of email marketing followed by SMS text message reminders.
Andrew Dix of Crowdfund Insider said:
“We have been running these highly specialized investment crowdfunding webinars with the World Digital Foundation now for over two years, and it’s great to see not only the quality of the attendees and panellists but also how the combination of email marketing, data, and follow-up SMS text messaging reminders has more than double the conversion rate registration to attendance.”
The chairman of the Dalmore Group, Etan Butler, who is one of the main sponsors of these investment webinars, said:
"We now receive a high level of qualified leads from high-growth private companies looking to raise capital through regulation CF, A+, and or regulation D institutional investment exemption.”
“These monthly investment events are a very important part of our sales and marketing strategy, and it’s so good to be involved with such an engaged and qualified audience due to the marketing support World Digital Foundation brings to these prestigious webinars."
Many of World Digital Foundation clients are seeing a 50% increase in overall engagement and attendance of their events through using a combination of SMS and email marketing.
Alongside highly targeted data acquisition of ESG investors and private company issuers looking to raise capital that has an impact as well as environmental and social governance at the heart of their strategy.
By leveraging targeted email marketing campaigns that utilize relevant data to reach the right audiences with a vested interest in our webinars, we have doubled the size and quality of our audience.
For instance, our ESG and impact investing webinar was specifically tailored to appeal to individuals and relevant companies associated with this space and investors interested in supporting ESG investments. The outcome of our strategically targeted approach delivers a notable increase in engagement and participation, paving the way for even greater success in the future.
The combination of SMS Marketing and Email Marketing
SMS marketing involves sending personalized messages to customers via SMS, while email marketing involves sending promotional messages via email. By combining these channels, businesses can create a marketing strategy to reach a wider audience.
The combination of SMS and email marketing is particularly effective in business-to-business (B2B) marketing, where SMS sends personalized messages to potential clients and emails to provide detailed product information.
In business-to-consumer (B2C) marketing, SMS can send targeted messages based on the customer's location or purchase history, while email can provide product information, promotions, and discounts.
Research shows that the open rate for SMS messages is as high as 98%, while email open rates hover around 22%. Combining SMS and email marketing allows businesses to reach customers on multiple channels, increasing the chances of them engaging with your messages.
In conclusion when combined, SMS and email marketing are powerful marketing channels that can help businesses reach their target audience effectively. Whether you're a B2B or B2C business, SMS and email marketing can help you create a marketing strategy that takes your business to the next level.