The Brief

Outline the creative idea for the content. Define the video’s core objective and message. Identify the target audience. Propose a budget and timeline for the production. The treatment is often used to pitch the concept to decision-makers. However, it is also an important guiding document that can help you make strategic decisions throughout the production process to ensure the project remains “on brief” and aligns with your overall goals.

The Pre-Production

Script and Storyboard: A storyboard is a sequence of drawings illustrating the shots planned for the video. The point is to help the creative team visualize each shot and scene. A storyboard clarifies the narrative and helps the film crew understand the vision for the video.

Finally, there needs to be a plan and a schedule mapped out to ensure everything is in order. This process involves building a team (e.g., writers, director, video editors, sound engineers, etc.), prepping or scouting the shooting location, casting, licensing, and permissions, and outlining your contingency plans.

The Production

This stage includes set up, shooting, lighting, sound, filming, logging shots, capturing b-roll, conducting interviews, and recording voice-over. For production to go smoothly, there has to be a good workflow and a good project manager to make sure each creative element is captured and ready for post-production.

The Post-Production

This is the stage where all the film and sound has been shot and recorded in its raw form and is ready for an editor’s magic touch. During post-production, the video will go through an editing process (which includes adding graphics or visuals, sound mixing, and adding voice-over if needed) and one or more rounds of feedback and revisions before final sign-off and approval.

The Publishing

Exactly how you do this will depend on your specific strategy and goals for the video. However, this milestone typically includes the following steps:

·       Finalize, format, and host the video in your desired location.

·       Track analytics to measure success and ROI.

·       Market and distribute.

How you promote your video will be based on your outlined strategy. Here are a few ways you could promote and distribute your content: 

·       Share on social media.

·       Distribute through paid ads.

·       Use PR to spread the word at different outlets.

·       Incorporate video into your marketing (email, onsite, etc.).

World Digital Foundation’s products and services can aid you with future marketing plans and strategies. Our expertise can assist you in producing rich content that improves your brand’s reputation and credibility. Find out more about what World Digital Foundation can offer you here.