Google Advertising is almost essential if you're looking to grow your digital presence and be invaluable to your business if you know how to use its facilities to its full potential. Learn more about these Google Advertising statistics and what that means to your company in this article below.

86% of customers use the internet to find a local business.

Google advertising doesn't just benefit the big brands but local businesses too. Google has become the standard practice for local business customers in the last ten years. Having an advantage over your competitors on the platform with effective advertising can be critical to gaining and retaining customers.

Google owns 70% of the search engine market share.

Although advertising on Bing can be beneficial, it will probably not offer the same results as Google. Googles new search features such as the knowledge panel and integrated Google maps and market dominance, offering customers more ways to grab their audiences' attention. You should be using Google advertising to achieve the best results.

97% of Google's total revenue comes from advertising.

This statistic highlights the importance of advertising is to Google itself. Without advertising, the search engine doesnt make any revenue, so they will always be working to improve their products, features, and results for your business.

Businesses make an average of $2 in revenue for every $1 spent on Google Ads.

Although this will not guarantee profitable results, especially if you do not have the expertise, Google Advertising offers a return on investment. However, you will still require expertise to achieve the best results.

70% of mobile searches result in action being taken within an hour.

One of the main advantages of Google Ads is interacting with a more active mobile audience. Customers use Google more casually and frequently on mobile devices, so there's a vast audience to grab with an effective campaign. This also means any ads must be mobile optimised and friendly if you want success.

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