Understanding how a customer makes a buying decision

Before the internet and mobile devices existed, your customers discovered your business pretty simply!

First, an initial Stimulus would catch the attention of your customer -- something like a radio ad, television spot, or a coupon in the phone book for your business.

Next, if this sparks their interest, they immediately head to your business. They buy the product or service they were interested in, and experience a “First Moment of Truth.”

Then, afterwards, they see if expectations match reality. Did they love their experience? Hate whatever it is they bought? Often, consumers share bad experiences with friends and family; that’s important to keep in mind...

… especially because of how things have changed with the internet.

People now research your business, using Google and other sources, before they eveb enter your front door!

Now, the moment people are making decisions is happening ONLINE. Google calls this the Zero-Moment-Of-Truth. And it’s happening every single day for your business.

Since 93% of shoppers say they use online resources and buying decisions are made at the Zero Moment of Truth, how is your marketing performing?

Free Digital Footprint Report

The report is a peek into what your business looks like online and how customers see you. Find out the answers to these questions:

• Is your business listing accurate where it counts?

• How do customers feel about your business?

• What sites should your business be on?

• How do you compare with industry standards?

• Are your social media accounts effective?