Social media is one of the most effective tools for building relationships with potential customers, as well as maintaining relationships with existing customers. Here’s what you need to know to make sure your business’s social media journey gets off to a good start.

Know what you want to achieve

It is critical that at the start of your social media journey that you know what you want. Whether it’s to increase your awareness, convert more potential customers to purchase or to keep customers updated, you need to know the purpose of your presence on social media.

Knowing this will shape all of the decisions you make going forward in your social media strategy and hopefully lead to success.

Understand what platforms you should be utilising

There are lots of social media platforms you can choose from to grow your social media presence, but that doesn’t mean that you should use all of them.

Understanding which platforms suit your brand will help you to make sure you’re not wasting time on platforms that won’t help your brand while making sure you are getting the best out of the platforms that you do use.

Develop a Tone of voice

Before you post anything on your social media platforms, you need to identify how you want your business to interact with its potential customers on social media. Doing this will typically depend on your brand and business culture.

Knowing what TOV suits your brand is crucial to make sure you’re finding the right customers for your brand who will actually consider purchasing a product at some point and will flow down your marketing funnel.

Commit or don’t start at all.

There is nothing worse than going onto a social media page for a company you want to find out more about, only to discover the last post was three years ago. If you’re beginning your business’s social media journey, you need to be fully committed.

It may take time and be frustrating while you wait for those numbers to grow and sales to come through, but social media can become a vital weapon to your marketing strategy if used correctly and consistently.

If you’re concerned you won’t have the time or knowledge to get started on social media, take a look at our social media products and services that can help grow your social presence for you.