LinkedIn has more than established itself as the number one B2B social media platform over the last five years. Yet, many of us do not know the benefits of utilizing LinkedIn to its fullest potential.

Here are some facts and statistics gathered by Hootsuite that you should consider when putting together a LinkedIn marketing strategy.

59.9% of LinkedIn's users are between 25 and 34 years old

It's not surprising that most LinkedIn users are at the age where many start and grow their careers. What may surprise you is that 4 out of 5 people on LinkedIn drive business decisions despite this.

It would be best if you considered that most of your audience would be millennials, so you need to cater to this audience, but also think there is real business value to tailoring your content and posts to their needs.

LinkedIn saw a 55% increase in conversations among connections in 2020

More LinkedIn users are using the platform for its intended purpose, networking. LinkedIn is becoming a more popular alternative to email regarding starting conversations and creating new opportunities.

Using LinkedIn to feed your target audience relevant content makes synergies between businesses and individuals easier to spot, creating more openings for networking to take place.

Content creation on LinkedIn increased 60% in 2020

Traditional social media platforms such as Facebook have been typically complex for B2B businesses to capitalize on, now LinkedIn is filling that void.

It's not surprising that content creation is increasing on the platform, especially considering how user-friendly LinkedIn is for content creators.

LinkedIn Live streams increased by 437% in 2020

COVID-19 has had more than a significant effect when it comes to LinkedIn live streams. With local, national, and international events moving online, marketers needed a new way to meet their audience.

Live Streams will be here to stay. It's an effective way to reach your audience through an easy to navigate, accessible platform.

30% of a company's engagement on LinkedIn comes from employees

According to this stat, utilizing your employees to spread your business's message and content through LinkedIn will help your business gain more attention.

From a marketing perspective, LinkedIn is the perfect platform to create a constant content ecosystem around your business, where your target audience is seeing high-quality content across their feed. Utilizing employee platforms this way can be effective.

Companies that post weekly on LinkedIn see a 2x higher engagement rate

The most effective way to keep your audience's attention is to post regularly. Engagement will rise if you can consistently provide content that adheres to your audience's needs.

Also, remember, content must still be of high quality if it's going to be successful. Be wary not to bombard your audience either.

To read the full list of statistics, click here.

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