How To Create A Better Webinar

Over the last few years, we’ve all become far more familiar with webinars. But the difference between a good and a great one can be subtle.

So just what can make your online seminar stand out from the crowd, engage your audience and ultimately deliver a benefit to your bottom line?

Benefits of Webinars

There are four key advantages of staging a webinar.

Firstly, you are able to reach a global audience, unlike in-person events where the need and potential inconvenience of travel can reduce potential numbers.

Then there is the opportunity for your audience to interact directly with your company. This can be achieved either through a live chat function (supported by the large majority of webinars) during the presentation or by providing Q&A opportunities during the event.

If done well, a webinar that resonates positively in the minds of its attendees will establish trust generating leads for your business or turning leads into conversions.

And finally, webinars will give you a large pool of content to be repurposed into other pieces of media such as blogs, videos, press releases and social media posts.

Steps to Improving Webinars

Get yourself a great speaker

In addition to posing an engaging topic, having a speaker who is either an industry expert or highly knowledgeable in their field will ensure your message is put across to your audience in a clear, concise and, most importantly, engaging way.

If your webinar is sponsored and they are providing a speaker, maintain editorial control; ensuring they are both on topic and a polished speaker.

Use the webinar platform that’s right for you

The last thing you want to happen are technical issues casting a poor light on your otherwise great webinar.

So choose your webinar platform wisely. The most important questions to ask when choosing are: How many attendees can the platform accommodate? Does the platform suit your budget? Does it offer features you will require, such as chat, polls and a method to record it? And, most importantly, will it be technically smooth and stable?

Take mobile into consideration

The way in which your attendees may be viewing your webinar could be varied.

To provide a seamless experience across mobile, tablet and desktop check it can increase or decrease font size for the appropriate device, enable chat functionality across all devices and ensure links to or from your webinar work across mobile as well as desktop.

Create a fantastic webinar landing page

Not only do you want to attract a large number of attendees but also you want to attract the right type of person.

Have a clear idea of your target market from the earliest stages of planning so you can focus on bringing the right people to your webinar.

A key tool, often overlooked, is to have a well-crafted landing page.

To ensure a high-quality user experience, it needs to be well designed, with a clear date and time detailing when the webinar will take place (including different time zones), and a compelling description of what attendees can learn. This will ensure people signing up for your webinar have the best possible experience and you achieve your business objective.