Influencer marketing is a form of social media marketing, using influencers on social media with large and engaged audiences to promote your business, product, or service.

An influencer doesn’t have to be someone with millions of followers for your strategy to be successful, and it is more than possible to reach your goals through influencer marketing.

Influencers are more accessible than you think

Influencer marketing aims to broaden your reach across social media. With a macro influencer with millions of followers, your reach will be larger but broader, and a smaller percentage of that audience is likely to engage with that ad rather than a micro or nano influencer, ranging from 100 to 100,000 followers, whose audience engagement rates likely to be higher.

Using nano or micro-influencers who have an audience specific to your target audience who are highly engaged will mean a large percentage of that influencer’s audience is going to engage with the ad you produce, so you will be able to use influencer marketing effectively on a budget.

Builds trust

If someone with notoriety or reputation within a particular sector or group gives their approval of a product through influencer marketing, loyal audience members of that influencer are going to be more likely to trust your product or service, pushing them further down the marketing funnel.

Putting a name to your brand that your target audience already knows and trusts will mean your brand will be associated with them, and that the trust for the influencer is carried over to your brand. If this person likes this product, I will too.

Opportunity to create more enriched content

Using an influencer to promote your brand can sometimes bring in a fresh wave of creativity around your content. Some influencers may create their own original content around the product or service you are paying them to promote, this can be recycled and used as part of your social media strategy and accounts to promote your brand.

Not only this, but the use of an influencer can offer a new angle of creativity. The creative and engaging content you use will then stick with the audience, and create a positive sentiment around your brand.

Build partnerships

If you can work well with a range of influencers, you can start to build your influencer network. Instead of promoting your product once on their social media platform, you can build a long-standing relationship and continue to work together to promote your brand.

This way, instead of trying to constantly find new influencers to promote a new product or service, you can go to the influencers with an audience already engaged with your content, and retarget that audience effectively through influencer marketing.

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