Being as high as possible in search engines will make a huge difference to your website traffic and the size of your audience online, so it’s important for you to know how to improve your website’s ranking on Google.

Assess your current ranking

You need to know where you are starting from before you can improve your ranking. Do some research into where you are ranked, what you do well and what you can improve on.

You can use tools such as serps.com to check your websites ranking, health and speed amongst other key SEO areas.

Track and measure

You need to make sure that you are tracking and measuring the relevant data on your website. This will help you to see what metrics you need to include, as well as whether or not you are actually improving them, along with where you may be slipping up or falling  behind.

You need to track how many organic visitors are coming from google, how many organic conversions there are, Keyword research as well as an understanding of other key metrics.

Mobile friendly

This is a key area of success when it comes to SEO. Much more internet and social media browsing takes place on a mobile device, so it’s important your website is optimised to suit your mobile and tablet users.

If your website is not optimised for mobile devices and does not reflect the speed, health and aesthetics your desktop website shows, your bounce rate will rise and your business will miss out on a large number of customers.

Keyword Research

It’s essential that you continuously improve your websites on page SEO. To be effective, you need to pinpoint the keywords that your audience is using to find your site.

Using the right keywords will help you to understand what your target audience are searching for, how they are searching for it, and where you would appear on the rankings if your audience searched for that keyword or phrase. Using tools such as www.ubersuggest.com are really useful for this.

Take a look at how we can help you to further improve your on site SEO.