Medical 21
Reshaping the future of cardiac bypass surgery
Medical 21 is a developmental stage medical technology company that is revolutionising heart bypass surgery with an artificial graft, eliminating the need to ‘harvest’ blood vessels from the patient’s legs, arms, and chest.
This means less pain, shorter procedure and recovery times, and a lower risk of infection and complications for the patient, plus lower healthcare overheads. The artificial graft also allows those who currently cannot have bypass surgery — such as people with amputations, severe diabetes, or varicose veins — to be considered for the procedure.
“World Digital Foundation, alongside Forward Progress, has transformed Medical 21’s ability to create advocacy and bring success to our $40 million Regulation A+ capital raise.” Medical 21 now has the right messaging, professional branding, and correct channels to reach our target audiences with engaging content that has helped us to build essential relationships.”
Medical 21
The Challenge
#1
Build a community of engagement and advocacy for Medical 21, explaining how Medical 21’s innovative technology is essential to improving heart bypass surgery, while encouraging investment.
#2
Create an emotional connection to the surgery process by showing how the procedure could improve life quality and save the lives of audience members, their families, and friends – no family is untouched by cardiovascular disease, the world’s No1 killer.
#3
Improve Medical 21’s messaging and branding to become more consistent and centralised, creating a strong company identity within this sector, whilst enhancing the reputation of the whole Medical 21 team and its product alongside that of founder Dr Manny Villafaña.
The Strategy
Acquire and target data relevant to Medical 21’s target audience, including healthcare professionals, investors interested in healthcare and, specifically, in heart surgery and heart bypass. To then use this data to reach out and create awareness around Medical 21 and its technology.
Use webinars, events, and media outreach to show the audience, in an easily understood and shared way, how the technology can impact all our lives for the better.
Update Medical 21’s branding, website, investment page, logo and messaging with improved, modern and more relevant assets, building and establishing one investment page for the company going forward.
The Outcome.
Created a significant community, all members interested in learning more about Medical 21 and all with the ability to potentially act through investment or creating further advocacy for the company. Medical 21 has secured over $21 million in investment commitments from its marketing communications efforts in the past year.
Used email marketing, digital ads, and social media ads to create awareness of Medical 21 with our target audience, and build interest in attending events and webinars.
·Seen webinar attendance and registration steadily increase, creating more engagement and rapport with the company during these events. Medical 21 Founder Manny Villafaña has also generated high profile publicity by attending leading MedTech and healthcare events.
Created sentiment with the brand’s target audience through emotive content, whilst using media outreach to promote stories about how the technology can save lives.
Created one investment page to be used for the Medical 21, as well as updating all elements of the brand online to better reflect Medical 21 and it’s new marketing direction, helping to improve the brands feel and make it’s messaging clearer. All the language was also updated across the website and social media to reflect the company’s new approach.
Conclusion
Medical 21 has been able to improve how it targets and grows audiences, through the work of Forward Progress and World Digital Foundation, resulting in significant higher investment and advocacy.
Improve your digital presence.
Measure your online presence with your very own FREE Artificial Intelligence-generated Digital Snapshot Report.