Property Market - Index
Tracking key trends that are impacting the UK Property Market.
Property Market - Index regularly reviews the UK property market and summarises the economic metrics shaping current and future trends. Its extensive ratings modelling considers multiple macro data analyses and buying trends, benchmarked to rate and highlight key structural components impacting that section of the property market.
The Property Market – Index produces annual reports on key property market movements and hotspots identified around the UK, rating different locations concerning property buying trends. Each report considers five key metrics linked to buying homes in the UK.
"World Digital Foundation have done an exceptional job promoting the Property Market Index brand while optimising our website's SEO and Google rankings.
Their expertly designed reports have provided invaluable insights into the UK property market, and their attention to detail in designing our website has created a user-friendly and visually appealing platform for our users.
Our website has become a trusted source for anyone interested in the UK property market, while our brand continues to feature across multiple national and local UK media outlets.”
Amanda Collison, Property Market - Index
The Challenge
#1
Build an easy-to-navigate website with a clear, simple, responsive design, fast loading speeds, imagery, fonts, and typography relevant to the brand, high-quality search engine optimization, and high-quality blog content.
#2
Increase Property Market – Index’s presence across national and regional media outlets as well as trade media publications throughout the UK to increase awareness around Property Market – Index reports.
#3
Design Property Market - Index reports in a clean and modern style that’s visually appealing and easy to navigate while compiled with high-quality visuals and a structure that makes the content clear and easy to absorb.
The Strategy
Build a brand-new website that is simple and easy to use, with reports that can be downloaded within a couple of clicks and clear calls to actions (CTA’s), with clear, concise copy relevant to the audience. The website copy also needed to be focused on being optimal for search engines, with the website efficient in design.
Write articles based on the latest Property Market – Index reports and make them relevant to high-profile national and regional media, as well as trade publications, sending this content to these high-profile media outlets and making it easier to publish.
Replicate Property Market - Index's brand and design style into a well-structured and easy-to-navigate online brochure, compiling the report's results into a clear and concise copy. Ultimately insuring that investors, real estate agents and the UK public are aware of trends within the UK property market.
The Outcome.
• Produced a high SEO ranking website with fast loading speeds and easy-to-use navigation. The website was built with only four different navigation tiles while including all relevant information about the brand through concise language, ensuring the website was simple and clear in its purpose.
• Property Market – Index has featured across multiple news outlets, including regional media throughout the UK, and significant national media outlets, including Illiffe Media and Reach PLC, The Times, The Telegraph and Estates Gazette . Due to our outreach, Property Market – Index was also featured in a UK national TV report discussing its findings.
• Produced high-quality online reports that are easy to download and access online and shared with media outlets. Both online reports fit within the brand guidelines and also had continuity with the website. Blog content on the site reflected the report results and linked to the reports to drive downloads.
Conclusion
Property Market – Index has become one of the leading voices for the state of the UK property market. It has used its new website and brochures alongside its raised profile via media features and TV appearances to increase its brand awareness, SEO rankings and positive influence within the UK property market. This helped to educate investors, real estate agents and the UK public on upcoming and important UK property market trends.
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